Flighty

Product Teardown

At a glance

01

Section one

Product Overview

02

Section two

Product User Experience

03

Section three

Product Recommendations

1. Product overview

Flighty provides the right information at the right time, faster than your airline.

Problem statement

Travellers piece together fragmented flight information from airline apps, airport boards, emails, and announcements. When something changes, airlines often tell them at the last minute, even when the signal has existed for some time.

Core users

Frequent travellers

Business travellers

Flight attendants

Aviation enthusiasts

2. Product user experience

Core User Journey

D-30Home

Flight added

User keys in or imports the flight. Flighty turns it into a trackable artifact.

SFOJFK

Monitoring begins

D-0Home

Pre-flight notification received

Status, check-in timing, delay risk, and airline-specific context arrive before the airport rush.

On timeD16

Check-in open

D-0Departure

Airport guidance received

Aircraft arrival, gate opening, terminal, berth, and gate departure are pushed forward.

T2D16

Gate open

D-0Disruption

If disrupted

Flighty alerts early and opens focused next actions while choices still exist.

Delay3h

Support ready

D-0Arrival

Flight summary reviewed

When the plane lands, a clean flight summary is already waiting for review.

LandedBag 6

Summary ready

Magic moment

"Flighty updated me before my airline did."

Engagement loops

The engagement loops that convert flight uncertainty to trust

Upcoming flight loop

TriggerUser books an upcoming flight.

ActionUser adds flight into app.

RewardUser views clear flight information as it becomes available.

Gate change loop

TriggerGate changed for user's flight.

ActionUser is notified and taps into the app.

RewardUser gets gate change information before confusion spreads.

Baggage claim loop

TriggerUser wants to know where to claim baggage.

ActionUser opens notification.

RewardUser is informed of baggage claim carousel.

Recommendation

Disruption Support

A focused page that appears during a disruption to support users with their next action

Disruption Support screen with airline support, lounge access, backup flights, and ground plan options — Support hub

Backup flights sheet showing alternative routes sorted by arrival impact — Backup flights

Recommendation

What it is not

x

Not a full flight rebooking tool

Flighty should surface options and context, then hand resolution back to the airline or booking channel.

x

Not an AI chatbot

The value comes from live flight context, clean prioritization, and trusted data, not open-ended conversation.

Decision consideration, not resolution

This feature should help users choose their next move, without creating liability for Flighty.

Validation and testing

Hypothesis and signals

Hypothesis

When a disruption happens, users want a focused next-action more than just a status update.

01

Interview signal

Users surfaced this need during interview when describing anxious disruption moments.

02

Behavior signal

Click-through rate into disruption support when viewing a disruption alert.

03

Speed signal

Short alert-to-tap time suggests the button matches the user's urgent intent.

Managing cost and risks

Scale the feature in phases.

01

Phased release

Start with airline support context and static next actions before adding backup flight ranking or partner workflows.

Risk control

Limit liability by staying in decision support.

02

Targeted market

Launch where Flighty has strong data coverage, high disruption volume, and users who feel timing pain often.

Cost control

Avoid expensive coverage before proving demand.

03

A/B testing

Compare delay screens with and without the disruption support button across qualifying alerts.

Product control

Measure tap-through, user satisfaction, and Pro conversion lift.

Key Metric

Disruption support button pressed

Press Rate =

Users who press Disruption Support after a qualifying disruption alert Users who receive a qualifying disruption alert